Andr\u00e9 3000 is the face of Moncler’s new Re\/Icons campaign, photographed by Gabriel Moses. The campaign, reported by Complex and Hypebeast on November 9 and detailed on Moncler’s official Re\/Icons page, expands a collection that Cher fronted last month \u2014 and it puts one of hip-hop’s most distinctive style figures at the centre of a major fashion moment.<\/p>\n\n\n\n
The concept was Andr\u00e9’s own idea. Rather than posing in a single look, he wears and carries a pile of pieces at once, layered and stacked until the clothes themselves become the image. In the campaign film, he is perched on a chalk mountain, a surreal setting that turns that pile of Moncler into a landscape of its own.<\/p>\n\n\n\n
The message behind the image is simple and very Andr\u00e9: “Don’t just follow a path. Create your own mountains.” It is a line about making your own way rather than following the route someone else laid out \u2014 a fitting idea for an artist who has spent his career refusing to be filed into one lane, in music or in fashion.<\/p>\n\n\n\n
There is another reason fans will be watching the film closely: it features unreleased music from Andr\u00e9 3000. New music from Andr\u00e9, in any form, is an event in itself, and hearing it inside a Moncler campaign film makes the release feel less like an advert and more like a first listen.<\/p>\n\n\n\n
Moncler’s Re\/Icons campaign is built on that kind of crossover \u2014 fashion figures and cultural icons reframing a classic collection in their own image. With Andr\u00e9 at its centre, carrying the clothes, the concept and the unreleased music with him, this instalment feels less like a modelling job and more like a portrait of how he sees the world: build your own mountain, then stand on top of it.<\/p>\n","protected":false},"excerpt":{"rendered":"
Andr\u00e9 3000 fronts Moncler’s Re\/Icons campaign, photographed by Gabriel Moses, in a concept built around his own idea. The campaign film \u2014 which features unreleased music from Andr\u00e9 \u2014 carries a simple message: “Don’t just follow a path. Create your own mountains.”<\/p>\n","protected":false},"author":1,"featured_media":462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","video_url":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6],"tags":[],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/hiphopstories.media\/wp-content\/uploads\/2026\/11\/andre3000-moncler.jpg","_links":{"self":[{"href":"https:\/\/hiphopstories.media\/index.php?rest_route=\/wp\/v2\/posts\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hiphopstories.media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hiphopstories.media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hiphopstories.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hiphopstories.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=461"}],"version-history":[{"count":2,"href":"https:\/\/hiphopstories.media\/index.php?rest_route=\/wp\/v2\/posts\/461\/revisions"}],"predecessor-version":[{"id":464,"href":"https:\/\/hiphopstories.media\/index.php?rest_route=\/wp\/v2\/posts\/461\/revisions\/464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hiphopstories.media\/index.php?rest_route=\/wp\/v2\/media\/462"}],"wp:attachment":[{"href":"https:\/\/hiphopstories.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hiphopstories.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hiphopstories.media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}