Billionaire Boys Club Links Pokémon for a 30th Anniversary Capsule
Billionaire Boys Club is running it back with Pokémon. BBC’s second collaboration with the franchise is a 30th anniversary capsule built on first-generation anime artwork — the Pikachu-era imagery every millennial and Gen Z collector has burned into their memory.
The range runs deeper than a logo tee: graphic tees, fleece hoodies, trousers, a striped rugby shirt, and the centerpiece — a Pikachu varsity jacket that is already the piece the internet is circling.
The capsule drops Friday, November 13 via BBC’s international online store (10 a.m. ET, per release coverage), with pricing still to be published. Given how the first BBC × Pokémon link-up moved, the varsity jacket in particular should not be expected to sit.
There is a nice full-circle energy here: Pharrell’s fingerprints are all over this week’s Culture section already, between the VIRGINIA adidas Jellyfish story and now his own brand’s anniversary move. Twenty-plus years after the Ice Cream sneakers era, BBC remains one of the places where hip hop and collectible pop culture genuinely meet.
Pokémon’s 30th anniversary is going to generate a year of collaborations, most of them lazy. This one has the artwork, the range and the brand pedigree to be the one people remember — provided they can check out fast enough.
The BBC × Pokémon capsule lands November 13 at BBC’s online store. Set the alarm; the jacket will not wait for you.